Great article for non-profit social media managers. The reality is that it's becoming increasingly more difficult for nonprofits/not-for-profits to maintain their reach, especially on limited resources and budgets. Change seems to happen rapidly, and it is critical to keep up with these changes. Furthermore, it's important to not put all your eggs in one social media basket...we've got to use more than just Facebook.
http://nonprofitorgs.wordpress.com/2012/11/12/how-to-ensure-your-nonprofits-facebook-fans-see-all-your-posts/
http://nonprofitorgs.wordpress.com/2012/11/12/how-to-ensure-your-nonprofits-facebook-fans-see-all-your-posts/
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